Toronto Institute of Pharmaceutical Technology - www.tipt.com

We’ve done a fair bit of work in the high tech/biotech/medical space so when the Toronto Institute of Pharmaceutical Training called we knew it would be a good fit. Not only did we refine their identity and produce a powerful series of ads and brochures, we spent a lot of time creating the cornerstone of their marketing strategy, a killer web site.

First we helped them clarify and differentiate between their three main programs, Academic, Distance Learning and Corporate training and made sure each was dealt with right from the homepage. Then we arranged a location photo shoot to highlight their labs and other teaching facilities. Then we pulled all of the elements together with a strategic use of stock imagery within a new updated and easy to use interface. And finally since we knew that they wanted to be able to maintain the site themselves we built the site using an easy to use template system with an on-site training session.

Both the students and their corporate clients love the new look, and it works flawlessly with the rest of the marketing material we created for them.