SHI Consulting - www.shiconsulting.com
When SHI was in the process of rolling out
their new identity and needed someone to design their new web site,
they wisely chose us. Interface Industries has a history of working
with both the life sciences and consulting sectors, and we’ve
done great web and identity work for both groups. So when it came
to working on a project at the intersection of these various streams
we were a natural fit.
Our goal was to produce a web site that would do justice to SHI’s
well-deserved reputation as one of North America’s premiere
health and medical strategy firms. The site had to get across the
depth of their knowledge and experience and the vast range of the
sectors and geographic areas they have worked in. And since the
web site is often the first point of contact, especially in this
R&D heavy field, the site had to stand out.
We created a bold new look around the central image of the gyroscope
and created their tagline – perfect balance. Then we build
out two streams of navigation, so users can browse by category
or by sector. And for those users who really wanted to mine data,
we produced a searchable case study database that SHI’s own
staff maintain. So not only is it useful now, but it will continue
to grow with the organization.
The bottom line is that the site is an unqualified success, it
is a site that helps those in the public and private ends of the
spectrum as well as those in the policy and management ends of
things find what they are looking for. And the best part is that
it is such a well designed environment that the time spent on the
site is a joy rather than a chore.