SHI Consulting - www.shiconsulting.com

When SHI was in the process of rolling out their new identity and needed someone to design their new web site, they wisely chose us. Interface Industries has a history of working with both the life sciences and consulting sectors, and we’ve done great web and identity work for both groups. So when it came to working on a project at the intersection of these various streams we were a natural fit.

Our goal was to produce a web site that would do justice to SHI’s well-deserved reputation as one of North America’s premiere health and medical strategy firms. The site had to get across the depth of their knowledge and experience and the vast range of the sectors and geographic areas they have worked in. And since the web site is often the first point of contact, especially in this R&D heavy field, the site had to stand out.

We created a bold new look around the central image of the gyroscope and created their tagline – perfect balance. Then we build out two streams of navigation, so users can browse by category or by sector. And for those users who really wanted to mine data, we produced a searchable case study database that SHI’s own staff maintain. So not only is it useful now, but it will continue to grow with the organization.

The bottom line is that the site is an unqualified success, it is a site that helps those in the public and private ends of the spectrum as well as those in the policy and management ends of things find what they are looking for. And the best part is that it is such a well designed environment that the time spent on the site is a joy rather than a chore.