Research Capital - www.researchcapital.com
Research Capital has become recognized as one of Canada's leading, independent, full-service, national investment banks, specializing in innovative investment ideas coupled with powerful execution capability. In the past few years, they have undergone significant growth, and are now working with a much wider range of new economy and technology companies.
They needed an updated image to reflect this, so they came to Interface Industries. We sat down with them to understand their needs, and devised a strategic plan to roll out their new image in a coordinated and timely manner.
First we updated their logo and the look and feel of all of their print collateral, including reports, letterhead and business cards. Then we applied the heart and soul of their renewed strategy to their online presence. The resulting site has been a huge success, both in highlighting Research Capital's depth in research and analysis, but also in promoting the various financing options available to their clients.
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