CBC Sports - www.cbc.ca/sports

CBC Sports is one of the most popular areas of the CBC family of sites, but their look had become a little dated. They needed something that was exciting and vibrant, something that could go head to head with TSN or ESPN.

So they met with us. We listened, we asked the hard questions and then we went away. And then we came back with a set of designs that wowed them. Then they took the ball and ran with it.