When the Toronto Institute of Pharmaceutical Training
organization asked us to design a new system for their
students support material we knew it was an important project. We started
with a great
brochure and followed up with an innovative folder
design for their in-depth application package.
The brochure is often the
first contact with their prospective clients
and students, so it had to be great. It had to get
across the state of the art facilities, the level of
technical expertise and capture the
excitement of the biotech field the students were about
The final design is the perfect mix of information and promise.
It features a laid out distillation of the various programs above
a few well-placed industry testimonials all within
a bold colorful design. It works like
a charm, tweaking interest that is followed up with
a tour where they can receive the beautifully designed
folder containing the info package.
From initial contact to after meeting follow up, the
message is consistently
delivered with style and panache. After seeing the
quality of these offerings, who wouldn’t want to sign up?