Colorsteels

Often in the process of redesigning a web site or print material we find that the power of the new look overpowers or dates an old logo. This is often the perfect opportunity to update a company's identity. Sometimes it’s a complete overhaul, and sometimes it's a minor tweak, but it always pays off.

In the case of color steels, we simplified and streamlined the main “steel roll” graphic, and updated the fonts on the company name to produce a subtle yet powerful new look.

It’s amazing what a fresh approach can accomplish.